In today’s competitive property landscape, home staging has become an essential tool for sellers looking to maximise the value and appeal of their properties.

The latest insights from the Home Staging Association UK & Ireland (HSA) and other industry sources underscore just how impactful professional staging can be for achieving faster sales, higher offers, and a strong return on investment (ROI). Let’s dive into the statistics and see why staging is a game-changer.

STRONG ROI for SELLERS

One of the most compelling arguments for staging is its cost-effectiveness. The average investment in home staging can range from less than 1-3% of a home’s asking price. Despite this modest expense, staging generates an impressive ROI of 8-10%, making it a financially savvy choice for sellers looking to maximize their property’s potential.

In addition, with around 25% of sellers reducing their asking price by an average of 4%, investing in staging is almost always cheaper than the first price drop.

Not only that but staging a property prior to valuations from surveyors and estate agents can help appraisers understand the properties potential value, which according to Zoopla could add up to 10% onto the final valuation figure.

SELL FASTER AND FOR MORE

Time on market is a critical factor for sellers. Staged homes in the UK can sell up to 3 times faster than their non-staged counterparts, often spending 50% less time on the market. Additionally, staged properties typically achieve 1-3% higher sale prices, with some sellers seeing increases of up to 8% in value. This makes staging a highly effective strategy, especially in competitive or slowing markets.

*Setting the scene helps to sell the lifestyle they can expect when owning the property*

ONLINE APPEAL: THE FIRST IMPRESSION COUNTS

With 90% of buyers starting their property search online, capturing attention is critical. Listings with photos of empty boxes are overlooked almost instantly, while those with quality, professionally staged images hold a buyer’s attention for 20 seconds on average, compared to just 2 seconds for unappealing ads. Staging ensures your home doesn’t just get noticed but stands out in a crowded marketplace.

Not only that but 75% of potential viewers will spend more time in a dressed property as opposed to an empty unit. This gives your estate agent more time to discuss the benefits of your property to viewers, leading to more chance of offers coming in.

VISUALISATION IS KEY

One of the biggest barriers for buyers is imagining themselves in a space. According to industry research, 77% of estate agents reported that staging made it easier for potential buyers to visualise a property as their future home. By presenting a property in its best light, staging creates emotional connections that drive purchasing decisions.

*Staging shows potential layouts to maximise space*

UK-Specific Staging Insights

The Home Staging Association’s latest data highlights staging’s impact in the UK market:

85% of staged homes sell faster than unstaged ones.
Staging helps sellers avoid costly price reductions, which can amount to 5-20 times the cost of staging.
For vacant properties, staging is even more critical, with over 41% of demand for staging coming from show homes and new builds.

Why You Should Consider Home Staging

From reducing time on the market to ensuring your property appeals to a wide range of buyers, home staging is a proven strategy that delivers measurable results. Whether you’re selling a family home, a new build, or even an investment property, staging transforms spaces, increases buyer interest, and secures stronger offers.

Ready to Stage Your Home?

If you’re considering selling, investing in professional home staging could be the smartest decision you make. With its ability to enhance online appeal, shorten time on market, and achieve higher sale prices, staging is a cost-effective and high-impact strategy for today’s property market.

For more insights on the benefits of staging, get in touch and let’s explore how tailored staging solutions can make your property shine.